Earlier, I told you about a Summer’s Eve campaign featuring three talking vaginas (one black, one Latina, and one White). It was part of their new “Hail to the V” campaign. Many agree that this advertisement missed the mark. Fast forward. Summer’s Eve has a new campaign featuring different civilizations and, you guessed it: an actor with natural hair. Here’s …Read more »
Tag Archives: Summer’s Eve
Summer’s Eve Second Campaign Advertisement
Category: Advertisements, Natural hair |
Tags: Hulu, natural hair, natural hair in the media, Summer's Eve
Why ads for blacks backfire?
Here’s an interesting (and thought-provoking) article published on Theroot.com on advertising to black consumers. I couldn’t say it any better, so I’m re-posting it. “A roll of the eyes. A shake of the head. A sigh of disgust: Whatever your reaction may have been to Summer’s Eve’s latest viral advertisements, you certainly had one. As part of the personal-hygiene brand’s Hail …Read more »
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