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A multicultural marketing blog dedicated to natural hair in fashion, commercials, and advertisements. Real Images. Real Talk.

Home › Commercials › Fashion Files: Meet Chelsea – T.J. Maxx’s featured Maxxinista

Fashion Files: Meet Chelsea – T.J. Maxx’s featured Maxxinista

Posted on October 6, 2012 by admin

Now presenting another installment in my Fashion Files Series! This series features naturals represented on the runway, photography, print and online advertisements, and commercials. While browsing YouTube for a twist-out updo to wear for the Taliah Waajid World Natural Hair, Health, and Beauty show, I saw this TJ Maxx commercial.

Source: TJ Maxx

In it, you meet Chelsea, who is TJMaxx’s featured Maxxinista. Chelsea is a make-up artist from Los Angeles who rocks her natural hair in a big and beautiful braid-out (or twist-out?).

What’s her style? It’s functional, pretty funky.

Source: T.J. Maxx

Her favorite trend for fall: anything tribal looking, prints, beading, collar necklaces

Source: T.J. Maxx

What does Maxxinista mean? A girl that knows how to shop, a girl that knows how to get what she wants, and a girl that’s a professional, that knows how to incorporate fashion and quality into her life.

[youtube http://www.youtube.com/watch?v=TsG8kddpA9w&w=560&h=315]

Are you a Maxxinista?

Check out my other installments from my Fashion Files series:

Fashion Files: Gap Styld.by Issue 2 Advertisement

Fashion Files: Justfab.com Mischief in the Office Commercial

Fashion Files: Edun Campaign

Fashion Files: Ideeli Advertisement and Natural Hair

Fashion Files: House of Dereon Campaign

Fashion Files: Solange Knowles in Time Out New York Magazine

Fashion Files: Naturals in Ads – Saks

Related posts:

SolangeKnowles1featureFashion Files: Solange Knowles in Time Out New York Magazine Source: Macy'sFashion Files: Macy’s Impulse Sweepstakes and Natural Hair Source: Levi'sFashion Files: Levi’s Fall 2012 Campaign “This is a pair of Levi’s” Source: HuluFashion Files: Express Fall 2012 Collection Commercial
Category: Commercials, Fashion Files, Natural hair, Natural Women | Tags: campaign, Chelsea, commercial, edun, Fashion, foreground, Gap, house of dereon, ideeli, joshua kissi, Justfab, Marketing, maxxinista, multicultural, natural hair, Saks Fifth Avenue, Solange Knowles, speaking, Time Out New York, tj maxx, twistout
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