As consumers, we often search for products that are better, cheaper, etc. than what we are currently using. Because let’s face it: things like gas, food, and travel are getting more expensive and not everyone’s salary is keeping pace with these changes. And when a company (or a competitor) puts out a new product, my first questions are: what makes it different? Is it going to save me money? Why would I switch to this over something else?
In this commercial for Stayfree, the newest Ultrathin pad is introduced. You may be wondering (or you may not care, if you’re a man), how many different types of feminine sanitary pads can there be? The answer is: dozens, maybe even hundreds. This new Ultrathin pad is 1) inspired by athletic wear, 2) has flexible layers, and 3) uses therma-control to eliminate moisture.
The premise of this commercial is that pads can restrict a woman’s movement, and that life shouldn’t stop because you’re on your period. You should still be
able to go to yoga classes, walk your dog, and move the way you want. This point is driven home at the end of the commercial when the mannequin comes to life, and is able to move freely, joining her girls for a walk. I spotted a naturalista among the mannequin’s friends, which is what alerted me to this commercial.
[hulu id=6mpzrzu-3a8gonuoh1rv8w width=512 height=288]
Here is the transcript from the commercial:
When a woman wears a pad, she can’t always move the way she wants. That’s why Stayfree created a brand-new ultra thin that moves with you. Inspired by athletic wear, only Stayfree has new flexible layers that move with your body while therma-control whips moisture away. So feel free to move the way you want. Switch to new Stayfree Ultrathins. Keep moving.
Here’s a banner from the Stayfree website with another naturalista.
Check out a competitor’s commercial for a new pad – Always Infinity