July 7, 2012 by
In this Ikea commercial, you see a black couple in a bedroom designed by Ikea. What I like about this commercial is twofold – the woman has a TWA (teeny weeny afro) and the personalized
nature of this campaign. Very rarely do you see a black woman (or man, for that matter) with an afro in a “modern” commercial. As I’ve talked about elsewhere, the dominant natural hairstyle in the media is the twist-out.
But to see a black woman with an afro who is NOT portraying a character from the ’70s is rare! That’s why I appreciate this woman’s hairstyle so much. Go ‘head, Ikea!
The other thing interesting about this campaign is how Ikea shows the designs of real people, and
how they come to life through Ikea. It makes the brand more relatable and its furniture and designs more personalized.
What do you like about this commercial?